Justin PR Kit

Initial drawing ideas

The primary goal of this PR kit is to create a memorable experience for influencers that fosters a deeper connection with the Justin brand. By combining informative content with interactive elements, the kit aims to encourage influencers to share their experience with their followers, ultimately driving brand awareness and engagement in the western fashion space.

Components:

  1. Intro Card:
    A vintage postcard that evokes nostalgia and celebrates Justin Boots’ long history. Featuring classic imagery, it serves as a keepsake reminding them of our brand’s enduring spirit.

  2. Stickers:
    A fun set of custom stickers featuring iconic Justin branding and playful western slang, encouraging influencers to personalize their boots and share on social media.

  3. Justin History Timeline:
    A concise, visually appealing timeline showcasing key milestones in Justin's history, complete with illustrations and vintage photos, enhancing storytelling and brand connection.

 

bootiful by Justin (april fools’ social media campaign)

What happens when a legendary Western boot brand enters luxury skincare? BOOTIFUL BY JUSTIN® is a playful April Fools’ Day activation imagining a "tough-as-the-trail" beauty line. To make the prank hit home, I designed the collection to mimic the most viral skincare trends, from slugging with saddle wax to a multi-step routine that felt familiar yet hilariously western.

The Process

  • Hand-Drawn Illustration: I created bespoke desert botanicals and brand icons (lasso and sunburst motifs) for an artisanal feel.

  • AI Synthesis: I used Midjourney to generate high-fidelity product mockups, focusing on frosted glass and desert-stone textures.

  • Visual Identity: I balanced "Justin" heritage with boutique apothecary elegance through custom typography and naming.

Featured Products

  • Lasso Lotion: Heavy-duty moisture with hand-drawn floral accents.

  • Western Glow: A desert-inspired face mist in luxury frosted glass.

  • Boot Buff: A gritty, stone-textured exfoliant.

  • Cowboy’s Shine: A conditioning balm with notes of leather and saddle wax.

 

wallpapers

stickers

NRs (national roper’s supply) magazine spread layout

This project was a featured trifold spread in National Roper’s Supply (NRS), where my goal was to showcase Justin Boots' New Frontier line while emphasizing the deep, enduring connection between our brand and the world of rodeo. I aimed to create a design that was both clean and visually striking, while also honoring Justin’s rich history and craftsmanship. The Frontier line is engineered to support those on every journey, crafted from premium full-grain leathers and offering unmatched comfort.

Initial layout sketches

justin ballcap designs

For this collection of Justin Boots ball cap designs, my goal was to seamlessly blend western imagery with the brand’s timeless heritage. I aimed to evoke the bold, adventurous spirit of the West, while infusing a sense of playfulness and modern appeal. This fusion not only honors the rich traditions of the West but also transforms the ball caps into a statement of personal style, offering a touch of the frontier to everyday life.