tony lama pr kit

The goal of this Tony Lama PR kit is to create a refined, memorable unboxing experience that honors the brand’s heritage and craftsmanship. Every detail was thoughtfully chosen to deepen influencers’ connection to the Tony Lama story and inspire meaningful, organic sharing across social platforms. Rooted in tradition and elevated in presentation, this kit reinforces Tony Lama’s reputation as a premium icon in Western fashion.

Intro Card
A sophisticated introduction to the brand’s rich legacy, featuring a black-and-white image of Tony Lama himself and a compelling narrative about his journey from immigrant apprentice to legendary bootmaker. The story sets the tone for a deeper appreciation of what each Tony Lama boot represents: heritage, resilience, and American craftsmanship.

Vintage Postcard
A nostalgic, collectible-style postcard that evokes the spirit of old Western Americana. Designed with vintage aesthetics, it adds a keepsake element to the kit while inviting influencers to feel like they are stepping into a timeless legacy.

Custom Stickers
A curated collection of Tony Lama stickers featuring a mix of designs, from classic boot silhouettes and brand marks to stylized logos in vintage and modern fonts. This assortment invites influencers to express their personal style while subtly showcasing the brand. Whether added to water bottles, laptops, or notebooks, these stickers are designed to be both collectible and share-worthy.

signature series catalog

An exclusive catalog created for Tony Lama's Signature Series, the most premium line of expertly made boots with styles starting at $1,000. Designed to reflect the elevated craftsmanship and legacy of the brand, this catalog showcases timeless Western luxury through refined design, rich storytelling, and heritage-driven visuals.