chippewa rebrand

In this project, I set out to rebrand Chippewa Boots, giving it a fresh look while celebrating its long history since 1901. Starting in a small factory in Chippewa Falls, Wisconsin, Chippewa has always been about making top-quality rugged boots for every adventure. Inspired by the hardworking loggers and engineers who built our roads and structures, each pair of Chippewa Boots represents strength and durability.

To honor this legacy, we retained key elements and colors from previous versions of the Chippewa logo, blending tradition with modern design. The proposal included two separate logos: one tailored for work and the other for lifestyle, ensuring that each captures the essence of the brand while appealing to different audiences. My goal was to connect with a new generation while staying true to what makes Chippewa special.

brand refresh proposal